Yasir Thesis Part-II

Chapter 3
3.1 Conclusion

After the data analyzing researcher has drawn following conclusion which includes some of the major findings of the study related to the hypothesis. Researcher set three hypothesis to conduct the study which are “Listeners of Sukhan-e-Bahana Huwa program are interested in poetry and soft music”, Sukhan-e-Bahana Huwa program reduce working stress of listeners” and “Mostly listeners like the RJ’s way of talking of Sukhan-e-Bahana Huwa program”.

One of the hypothesis set by the researcher was that listeners of Sukhan-e-Bahana Huwa program are interested in poetry and soft music. Regarding this research findings indicate that approximately half of the respondents 53.33% listen to the program for soft music, 43.33% listen to program for poetry and 43.33% listen to the program because they like the RJ’s way of talking, here respondents were given chance to select more than one option.

Regarding the second hypothesis, which was about the reducing working stress of the listeners. In this regard result showed that 55% of the respondents replied in positive way while 10% of the respondents said that program does not reduce working stress and 40% of the respondents were of the view that program reduces working stress sometimes.

For the third hypothesis about the RJ’s way of talking researcher found an extra ordinary liking in the responses of the subjects for Danish Mehndi. Majority of the respondents 71% said Danish Mehndi as their favorite RJ while remaining respondents liked other RJ’s than Danish.

Majority of the respondents 92% also preferred to listen Sachal FM 105 over FM 101.
To observe the listening behavior of the respondents researcher also put few questions which revealed that majority of the respondents 67% listen to the program lonely and 16.67% listen program with family and same ration of the respondents listen program with friends.

To the question that since how long they were listening program, there was mixed ratio of the responses. 24% respondents replied that they have been listening program since its start while 35% of them said that they have been listening for 1 year. 67% respondents do not call in the program regularly while 33% call in the program regularly.

Regarding how much of the program listeners regularly listen. Result showed that 23.33% listen program fully, 45% of the respondents listen to the program only one hour and 31.67% listen to the program half an hour. Majority 67% of the respondents said that they listen to the program on cell phones.

Concerning the demographic information majority of the listeners were male and belonged to age category of 25-35 years. Most of them were also bachelor degree holders and have little education of computer, having done only basic courses in computer.

Finally it is concluded that the findings in the result of the data fully support the three hypothesis set by the researcher including listeners of Sukhan-e-Bahana Huwa program are interested in poetry and soft music, program Sukhan-e-Bahana Huwa reduces working stress and most of the listeners like RJ’s way of talking. Data analyzed above approves these three hypothesis.

3.2 Suggestion

There are few suggestions following the conclusion of this study, which will help researchers to a great deal for conducting research in the future.


Ø Such study can be conducted in the other parts of the Qasimabad and Hyderabad by taking a larger sample from the population.

Ø A comparative listeners profile study of the urban and rural listeners can be conducted which will provide useful information to assess the difference in urban and rural listeners.


Ø Researcher conducted study on the profiles of lovers of classical and traditional form of the music, there is also need to know the profile of the pop, jazz and rock music lovers.




References


1- Arye Perlberg; Esther Navon
Higher Education, Vol. 1, No. 3. (Aug., 1972), pp. 321-331.


2- Wimmer Roger D, Domnick Joseph R, Mass Media Research (An Introduction), 8th Edition, Thomson Wadsworth.


3- J. Severin Werner, Tankard Jr. James W. 1988. Communication Theories. Second Edition , Longman Inc. P. 300-308


4- www.bbc.co.uk/worldservice/trust/piyarkapassport


5- www.qmfm.com


6- http://www.springerlink.com/content/?k=smart+radio


7- www.westminsterjournalism.co.uk/coursesite/bbc2classicfm



Bibliography

1- Wimmer Roger D, Domnick Joseph R, Mass Media Research (An Introduction), 8th Edition, Thomson Wadsworth.

2- Hymen, Herbert “ Survey Design and Analysis “ 1st Edition, November 1967, The press New York Publications Cotler, Macmillan limited London.

3- Shahid, Imtiaz “ Introduction to Mass Communication “ 1st Edition 1999, Carvan enterprise, Lahore.

4- Baren J, Stanely, “ Introduction to Mass Communication “ 4th Edition 1999, M.C Graw-Hill Companies.

5- Adele, Emme “ Reasearch for Television and Radio “ 1st Edition 2002, Rout Ledge.

6- Severin J, Werner, “ Communication Theories “ 2nd Edition, Longman, News York Publication London.

7- Shahid, S.M, “ Mass Communication an Introduction “ 2nd Edition 2001, Emporium Publisher.

8- Harries, Richard Jackson, “ A Cognitive Psychology of Mass Communication “ 3rd Edition 1999, Lawrence Erlbeum Associates Publisher London.

9- Baren J, Stanely and Davis K. Dennis, “ Mass Communication Theory “ Foundation Ferment and Future, 1st Edition, Wads Worth Publishing Company Belmont, California.

Appendix – A

Questionnaire

Listeners’ Profile of Sukhan-e-Bahana Huwa Program

Hi, I am Yasir Saleem Qureshi, Student of M.A (Hons) in Mass Communication. This questionnaire is only for my thesis purpose.

1: Which Radio station do u listen more?
A: FM 101 B: FM 105.

2: Why do you listen Sachal FM 105?
A: For Music B: For Information C: Leisure ( TIME PASS ).

3: Which is your Favorite program of Sachal FM 105?
A: Cosmic Waves B: Sukhan-e-Bahana Huwa C: DJ’s Night

4: Why do u listen program SUKHAN-E-BAHAN HUWA?
( you may tick more than one )
A: Soft Music B: Poetry C: RJ’s Way of Talking.

5: Who is your Favorite RJ on Sachal FM 105?
A: Paras Abro B: Danish Mehdi C: Noor D: Sajida Sumbul.


6: With whom you listen SUKHAN-E-BAHAN HUWA program?
A: With Family B: With Friends C: Alone.

7: How is the format of SUKHAN-E-BAHAN HUWA program?
A: Good B: Better C: Best D: Bad.

8: How long you have been listening SUKHAN-E-BAHAN HUWA program?
A: Since Start B: for 1 year C: for 2 years D: for 3 years
F: more than 3 years.

9: Do you call in SUKHAN-E-BAHAN HUWA program regularly?
A: Yes B: No

10: Which type of music you want to listen more?
A: Classical B: Ghazals C: Filmi Songs

11: How much you listen this program regularly?
A: Full Time B: 1 Hour C: Half An Hour.

12: Which thing you like more in SUKHAN-E-BAHAN HUWA program?
( you may tick more than one )
A: Live Calls B: RJ’s Way Of Talking C: Poetry D: Music.


13: Do you think this program reduce working stress?
A: Yes B: No C: Sometimes.

14: How do you listen FM 105?
( you may tick one more than one )
A: On Cell Phone B: Radio Set C: Internet D: in Car.

Personal Data

Name

Gender

A: Female B: Male

Age Group

A: 15-25 B: 25-35 C: 35-45 D: Above 45

Qualification

A: Matriculation B: Intermediate C: Bachelors D: Masters

Use Internet

A: Yes B: No

Computer Literate

A: Yes B: No



Appendix –B
DATA ANALYSIS IN TABLES

Table 1: Which Radio station do you listen more?
1. FM 101, 8% 2. Sachal FM 105 92% Total 100%

Table 2: Why do you listen to Sachal FM 105?
1. For Music 60%, 2. For Information 8.33%, 3. Leisure 31.67%, Total 100%

Table 3: Which is your Favorite program of Sachal FM 105?
1 . Cosmic Waves 11% , 2 . Sukhan-e-Bahana Huwa 79%, 3 . DJ’s Night 10% , Total 100%


Table 4: Why do you listen to program SUKHAN-E-BAHAN HUWA?
1. Soft Music 53.33% , 2. Poetry 43.33%, 3. RJ’s Way Talking 43.33%

Table 5: Who is your Favorite RJ on Sachal FM 105?
1
Paras Abro
13%
2
Danish Mehndi
71%
3
Noor
10%
4
Sajida Sumbul
6%

Total
100%

Table 6: With whom you listen to SUKHAN-E-BAHAN HUWA program?
1
With Family
16.67%
2
With Friends
16.67%
3
Alone
66.67%

Total
100%
Table 7: How is the format of SUKHAN-E-BAHAN HUWA program?
1
Good
43.33%
2
Better
28.33%
3
Best
28.33%
4
Bad
0%

Total
100%

Table 8: How long you have been listening to SUKHAN-E-BAHAN HUWA program?
1
Since Start
23.33%
2
For 1 Year
35%
3
For 2 Years
20%
4
For 3 Years
6.67%
5
More Than 3 Years
15%

Total
100%

Table 9: Do you call in SUKHAN-E-BAHAN HUWA program regularly?
1
Yes
33.33%
2
No
66.67%

Total
100%

Table 10: Which type of music you want to listen more?
1
Classical
25%
2
Ghazals
62%
3
Filmi Songs
13%

Total
100%

Table 11: How much you listen Sukhan-e-Bahana Huwa program regularly?
1
Full Time
23.33%
2
1 Hour
45%
3
Half An Hour
31.67%

Total
100%

Table 12: Which thing you like more in SUKHAN-E-BAHAN HUWA program?
1
Live Calls
21.67%

2
RJ’s Way of Talking
48.33%

3
Poetry
51.67%

4
Music
61.67%

Table 13: Do you think this program reduce working stress?
1
Yes
55%
2
No
10%
3
Sometimes
40%

Total
100%

Table 14: How do you listen to FM 105?
1
On Cell Phone
66.67%

2
Radio Set
50%

3
Internet
3.33%

4
In Car
16.67%

Table 15: GENDER
1
Male
73%
2
Female
27%

Total
100%
Table 16: AGE GROUP
1
15-25
18%
2
25-35
42%
3
35-45
35%
4
Above 45
5%

Total
100%
Table 17: QUALIFICATION
1
Matriculation
17%
2
Intermediate
15%
3
Bachelors
42%
4
Masters
26%

Total
100%

Table 18: COMPUTER LITERATE
1
Yes
58%
2
No
42%

Total
100%

Table 19: USE INTERNET
1
Yes
36%
2
No
64%

Total
100%