Asma Thesis-2

12. Do you agree with drama kasauti Zindagi ki shows heavily its rituals?

TABLE-12

S.no	Option	N=50	Ratio
1.	Yes	47	94%
2.	No	0	0%
3.	Some Time	03	06%
Total		50	100%

Through this question hypothesis of the researchers has proved , 96% respondents agree with drama Kasauti Zindagi Ki shows heavily its rituals and 6% said some times .

13. What do you think that drama kasauti zindagi ki focuses fashion of Indian as well as western societies?

TABLE-13

S.no	Option	N=50	Ratio
1.	Yes	43	86%
2.	No	0	0%
3.	Some times	07	14%
Total		50	100%

This question indicates 86% respondents answered yes about the drama Kasauti Zindagi Ki focuses fashion of Indian as well as western societies sand 14% said some times.

14. Do you agree with drama kasauti Zindagi ki prefer commercialism?

TABLE-14

S.no	Option	N=50	Ratio
1.	Yes	30	60%
2.	No	0	0%
3.	Don’t know	20	40%
Total		50	100%

This question indicates 60% respondents agree with drama Kasauti Zindagi Ki prefer commercialism and 40% said don’t know.

15. How Star Plus drama kasauti zindagi ki is affecting culturally on teenager?

TABLE-15

S.no	Option	N=50	Ratio
1.	Language	40	80%
2.	Rituals	05	10%
3.	Dresses	05	10%
Total		50	100%

Through this question it was know that how Star Plus drama Kasauti zindagi ki is affecting culturally on teenagers? 80% affect through language, 10% through rituals and 10% through dresses.

Q.16: Why teenagers adopt Indian culture quickly?

TABLE-16

S.No	Option	N=50	Ratio
1.	Unawareness	03	06%
2.	less unawareness	03	06%
3.	Immaturity	04	08%
4.	Catching age	40	80%
	Total	50	100%

This question indicates why teenager adopts quickly? In this regard 80% respondent said catching age 8% said immaturity, 6% less awareness and 6% unawareness.

Suggestion:

• The drama with bold contents and dialogues should not be aired on such peak time, when audience usually watches television along –with their children.
• Such type of study should be conducted in detail both in rural and urban areas. Ordinal position of females, children, family, some psychological variables like media related attitudes, believes, etc.

Conclusion:

During the data analysis the hypothesis that formed by the researcher of this study has been proved correct. The topic is that “the cultural impact of Star Plus drama Kasauti Zindagi Ki on uneducated teenagers”.

After the research of this study, the researcher concluded 90% respondents watch television, 50% respondents prefer prime time, 96% respondents prefer Star Plus, 80% respondents agree with Star Plus shows unreality in its serial, 96% respondents watch drama Kasauti Zindagi Ki, 94% respondents agree with this drama shows heavily its rituals, and it is affecting culturally through language and 80% respondents said teenagers affecting quickly because of catching age.

After going through the percentage mentioned in data analysis it has been proved. Overall the analysis proves the hypothesis correct.

Research Tools:

Conducted survey through personal interview.

Type of questions: Close-ended “Yes- No” type questions for statistical analysis.

B: Variable Specification:

Independent Variables:

1. Star Plus Channel:

India’s number 1 cable channel for seven years, Star Plus dominates every entertainment genre and time band across the day. The channel features the top 40 programs on cable in India every week and regularly features 50 out of 50 top shows on cable. It is an independent variable as the impact of Indian culture; unreality and the teen-agers depend upon it. The change of the channel may causes variations in the following dependent variables.

2. Kasauti Zindagi Ki:

This drama is based on unreality. It shows widely its rituals. Basically, it is promoting fashion, commercialism and corporate culture. Its independency bases upon the following dependent variables.

Dependent Variables:

1. Indian Cultural Impacts:

Indian culture is largely affecting and disturbing Pakistani Culture. And teenagers turn their life style through Indian culture and Indian channels culturally impact to different ways, some times it shows Indian culture broadly and some times not.

2. Teen-agers:

Indian dramas affect specially uneducated teenagers because of unawareness or less awareness and day by day teenagers adopting Indian culture.13 to19 years age group are considering very sensitive, adopting and catching years of life

Teenagers quickly adapt to media what ever media shows either good or bad. They affect to media positively and sometimes negatively and also they change their thinking with the passage of time due to these variations this is dependent variable.

3. Unreality.

It shows every thing in fiction zed manner

C: Sampling Methods:

Population:

Teenagers of Latifabad Unit No 8, Hyderabad

Sample Population: A sample population for this research was selected according to the random sample.

A total selected. 50 respondents (teenagers) .

Tabulation of data:

Quantitative and qualitative content analysis to be applied to the fining and the analysis would also be incorporated

Limitations and difficulties:

Limitations and difficulties faced by the researcher.

D: Procedure:

1: First I will search my material to mass communication library, www.google.com, www.digitallibrary.edu.pk, Media Asia, (Some research thesis to link my research topic).

2: From respondents (through questionnaire)

3: Time: Minimum 1 month

4: Visit Latifabad No 08 approx 4times. Colony vise/ 5/6 house each colony.

5: Applying research method and using research tools.

6: Analysis my thesis

E: Data Analysis:

It used Narrative/ Numerical chart.

Chapter Three

References:

1. Vulgarity in Indian cinema by Sanjeev, 2006-01-19

2. The Implications of the Cultural Influences by Schiller, 1969, p.111.

3. Transmit their Western Images and Commercial Values. Writing in the Nation, Mander (1996)

4. Center for Strategic and International Studies (CSIS), “Monsoon Wedding” Demonstrates Cultural Impact of Globalization on Many Levels, 27/02/2003.

http://www.globalization101.org/index.php?file=news1andid=44

5. Chatterji, Shoma. Information as Empowerment in India Together, 2006.

http://www.indiatogether.org/2006/mar/med-navodayam.htm

6. Culture of India. Culture of India, Mumbai, 2004.

http://www.cultureofindia.net/

7. Hartmann, Paul. The mass media and village life: an Indian study. New Delhi; Newbury Park: Sage Publications, 1989.

8. Johnson, Kirk. Television and Social Change in Rural India. Thousand Oaks, California: Sage Publications, 2000.

http://www.sscnet.ucla.edu/southasia/Culture/culture.html

(Accessed on 20th march 2006)

9. Marvin, Carolyn. When Old Technologies Were New: Thinking About Electric Communication in the Late Nineteenth Century, 1988.

10. Neuman, Daniel M. The Life of Music in North India: The Organization of an Artistic Tradition. University Of Chicago Press; 1990.

11. Richards, Michael and French, David. From Global Development to Global Culture in Contemporary television: eastern perspectives. New Delhi; Thousand Oaks: Sage Publications, 1996

12. Rao, Bhaskara N. Media needs a new outlook and approach. 7th October, 2005

http://www.tribuneindia.com/2005/20050710/edit.htm

13. Banham, Martin, ed. 1998. The Cambridge Guide to Theatre. Cambridge: Cambridge University Press. ISBN 0521434378.

14. Duchartre, Pierre Louis. 1929. The Italian Comedy. Unabridged republication. New York: Dover, 1966. ISBN 0486216799.

15. Durant, Will and Ariel Durant. 1963 The Story of Civilization, Volume II: The Life of Greece. 11 vols. New York: Simon and Schuster.

16. Elam, Keir. 1980. The Semiotics of Theatre and Drama. New Accents Ser. London and New York: Methuen. ISBN 0416720609.

17. Gordon, Mel. 1983. Lazzi: The Comic Routines of the Commedia dell'Arte. New York: Performing Arts Journal Publications. ISBN 0933826699.

18. Johnstone, Keith. 1981. Impro: Improvisation and the Theatre Rev. ed. London: Methuen, 2007. ISBN 0713687010.

19. Spolin, Viola. 1967. Improvisation for the Theater. Third rev. ed Evanston, Il.: Northwestern University Press, 1999. ISBN 081014008X

20 file:///G:/My%20Documents/asma/B

21. file:///G:/New%20Folder/F

22. http://www.culturalindia.net/

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