Internship Report
Name of student: Sabin Farooqui
Father name: M. Farooque Farooqui
Class: M.A Final 2007
Roll No: 73
BBC URDU SERVICE
Duration of Internship: Two Months
Content
1. Introduction
2. Background of Host Organization
4. Responsibilities as a Student Intern
a. Duties
b. Accomplishments
c. New Knowledge Acquired
d. Problems Encountered
e. How Experience Impacts your Career
5. Sample of work
Introduction
We students of M.A final were assigned to do internship as apart of my M.A final degree. As there were a large number of students, so they were divided into groups.
Some of the groups opted for different TV channels, while others went Radio
Initially my group which comprised me and Hira Fatima were named for Rang TV. When we met Mr Ajiz Jamali, Director News he told us that his channel’s office was under shifting and main work of production etc would be carried out some 30 km out of city.
Meanwhile, one of our teacher, arranged internship of two students. Fortunately, Hira Fatima and I were selected after interview and test.
It was really good news for us, as it was the biggest news outlet of the world, having nearly all mediums i.e. TV, Online, Radio and FM.
I and Hira Fatima were called for interview on June 7, 2007 at BBC Karachi office.
Country bureau chief Mr Aamir Ahmed Khan interviewed us. His attitude was positive, however he told us that it was very difficult job and you have to give eight to ten hour daily. We also presented our publications, which were published in our laboratory publications i.e. Roshni and Shaoor. He scanned our items for about 10 minutes and and they said good, you people can go ahead.
In the next few moments a meeting of BBC staff working at
We were introduced to our would be colleagues.
Mr Riaz Sohail, is holding charge
Aamir Sb told his colleagues that, these are girls and coming from
Initially, all the sectional in-charges were asked to give briefing about working of there particular section.
So the first day concluded with giving some assignments and over all discussion. We kept our self busy in observing the activities and work at the office. So here started our internship.
BBC URDU Background:
Before the partition of indo Pak, the British government wanted to gain the interest of Hindu and Muslims, so that the purpose of launch the BBC Urdu/Hindi services.
BBC news is the largest broadcasting news gathering operation in the world.
Founded in 1922 as the British Broadcasting Company Ltd., it was subsequently granted a Royal Charter and made a state-owned but independent corporation in 1927. The corporation produces programmes and information services, broadcasting globally on television, radio, and the Internet.
The stated mission of the BBC is "to inform, educate and entertain"; its motto is "Nation Shall Speak Peace Un to Nation".
The BBC is a quasi-autonomous Public Corporation operating as a public service broadcaster. The Corporation is run by the BBC Trust; however, the BBC is, per its charter, to be "free from both political and commercial influence and answers only to its viewers and listeners".
Its domestic programming and broadcasts are primarily funded by levying television license fees (under the Wireless Telegraphy Act 1949), although money is also raised through commercial activities such as sale of merchandise and programming. The BBC World Service, however, is funded by the Foreign and Commonwealth Office. In order to justify the license fee, the BBC is expected to produce a number of high-rating shows in addition to programmes that commercial broadcasters would not normally broadcast.
Comparison with other competitors
BBC’s Global News audiences reach a record 233m
o The BBC’s combined international news services attracted a record global weekly audience of over 233 million during 2006/7, according to independent surveys.
o The global audience figure for the combined services of BBC World Service radio, BBC World television and the BBC’s international online news service bbcnews.com is up 23 million from 210 million last year. Many people used more than one service.
o BBC World Service’s weekly radio audience estimate is a record 183 million, up 20 million on last year.
o BBC World - the commercially-funded international English language news and information television channel – now has estimated record audiences of 76 million viewers a week; up from 65 million in 2005/6.
o The BBC’s international facing online news sites attracted a record 763 million page impressions in March 2007, up from 546 million compared to March 2006. There were a record 38.5 million unique online users across the globe during March 2007, up from 32.8 million a year ago.
BBC Global News Director Richard Sambrook said: “People around the world are increasingly turning to the BBC when they need quality news and information that is independent and trusted,” he said.”
There were large BBC radio audience increases in
BBC World saw substantial growth in audiences in the Africa,
BBC World Service broadcasts in 33 languages including English. The other languages are: Albanian, Arabic, Azeri, Bengali, Burmese, Caribbean-English, Cantonese, French for Africa , Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Brazil, Romanian, Russian, Serbian, Sinhala, Somali, Spanish, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese.
In the
Outside the
BBC World television is the BBC's commercially funded global 24-hour news and information channel. BBC World is available in more than 200 countries and territories worldwide, and reaches over 280 million households (147 million 24-hour homes) and more than 1.3 million hotel rooms. It is also available on 50 cruise ships, 37 airlines and 29 mobile phone platforms.
The new World Service global audience estimate is derived from a comprehensive programme of independent audience research over a four year cycle. This year’s figure incorporates new data from 24 countries – some 69 per cent of this year’s audience (some 65 per cent of last year’s audience).
The BBC World audience figure is compiled from multiple surveys (syndicated, omnibus and specifically commissioned) across 100 countries.
The surveys are carried out by independent market research groups and comply with international standards of audience research.
Policy about languages:
The languages in which BBC World Service broadcasts are decided by the Foreign and Commonwealth Office of the British government, which currently funds us to broadcast in English and 33 other languages Outside the UK. The FCO does not have any editorial influence, under the terms of the BBC Charter and Agreement.
The decision to launch or maintain a language service is based on many criteria, including the demographics of the target audience, the local Need for news and information in the region where the language is spoken and the strategic importance of that region for
In the Developed world where the media environment is becoming increasingly Competitive, our strategy is to target opinion formers and decision Makers through our English programmes, increasingly through local FM Broadcasting and online.
Response on a move for Sindhi Language
It is unlikely that we will start services in any new broadcast Language, such as Sindhi, in the future unless the FCO identifies a Specific need and provides the necessary funding. In fact, ten BBC Language services were recently closed because increased political Stability and the establishment of free media in the countries to which they were broadcast.
BBC currently broadcast to
We do not actively broadcast to Diaspora audiences, such as listeners in The UK, although, of course, the spread of internet access has meant that many people outside the target regions for BBC language services are also able to tune in online. Unfortunately, however, we do not have the resources to provide web pages in languages in which we do not already broadcast by radio.
BBC Urdu
BBC Urdu launched in May 1940 as the BBC's Hindustani Service, and took its current name in 1966. It is a multi-media broadcasting service, providing radio and online content to Urdu speaking audiences across the world. Nearly 13 million people throughout
BBC Urdu's strength lies in the regional knowledge and expertise of its correspondents living and working across
BBC Urdu covers all regions of
1.
2.
3.
4.
5. Sukkur
6.
7.
8.
9. Muzzafarabad
10.
Correspondents are presents in these cities. BBC Urdu is popular for its investigative, impartial, and balanced reporting.
BBC Urdu radio
Sairbeen: BBC Urdu radio broadcasts three times a day. Its flagship programme Sairbeen provides 60 minutes of news and current affairs a day. It is essential listening for anyone wanting to keep up-to-date and informed of events in
Jahanuma:
Shabnama: At the end of the day there is Shabnama, a 30-minute round-up of the main events, starting at
In addition, BBC Urdu brings listeners weekly magazine features on sports, science and the economy.
BBC Urdu Online
Bbcurdu.com launched in May 2001. It is updated 24 hours a day, seven days a week and attracts around seven million page impressions a month.
The ability to connect with its international audience is at the heart of bbcurdu.com, and the site receives emails from users as far apart as
For BBC online, senior freelance journalists are also encouraged to contribute.
Visitors are able to read transcripts and listen to the audio of radio programmes, and to participate in online debates. Its content includes up-to-the minute news, features and analysis on
Management
The BBC is an autonomous corporation currently run by a board of governors appointed by the government for a term of four years (formerly five years), though this is soon to be replaced with a BBC Trust. Management of the organization is in the hands of a Director-General appointed by the governors. Its domestic programming and broadcasts are funded by levying television license fees upon the owners of television sets.
The BBC's status is nominally that of a public service broadcaster though in a distinct sense from public service broadcasters in other countries. In order to justify the license fee the BBC is expected to produce a number of high-rating shows in addition to programmes that commercial companies would not normally broadcast.
Now the BBC has started its Urdu Service as well as it has done in other languages
First Assignment
Our first assignment by Aamir Sb was to study BBC Urdu web site, see its layout, display, content, selection and treatment of news, how they are different from other news outlets such as CNN, VOA etc. We have to submit report within three days. We were also asked to listen BBC Urdu radio and read national newspapers of
I became a part of this team, along with another intern and staff. There were a total of Two interns. We were given the most exciting opportunities. As a whole, almost all of the BBC staff, which totaled around 8, was very helpful and encouraging to the interns, but Aamir Ahmed Khan, and Riaz Sohail was especially excited about letting interns work on important and exciting projects.
Other activities
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1. Composing
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2. Zainab Market Visit
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3. Fire incident
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4. Mubark village
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5. Bugti Tribes men
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6. Recording voice
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7. Audio Editing
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8. Meeting with Wusatullah
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9. Press Club coverage
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(Like this you have to write 4-6 lines for every thing. Any other experience)
Q: What was the purpose of your internship?
A: I wanted to do practical work for future jobs.
Q: Why I chose the BBC Urdu?
A: BBC Urdu is doing rural and urban journalism. Its coverage is impartial, investigative and balanced. Its reporters report without any economic and political pressure.
BBC Urdu services works as
Method:
We do on the spot recording and collect the information all sides about the issue.
Technology we used:
We used the recording disc (mini disc) and made the audio files. We also used the Adobe Audition software to make better audio quality and also help the audio editing.
For transferring the file we used the FTP system, which is a networking system.
For the Urdu composing we used the BBC URDU "URDU NASKH ASIA TYPE" Urdu software, it is the different and exclusively own.
Result:
· How make the radio reports.
· How the reporting on the spot, and what the conditions and situation faced.
· Photography
· News confirmation
· Built confidence
· Interaction with other people through reporting in Mubarak village, Bugti Tribesmen people, Vox pox.
Responsibilities As a Student Intern
a. Duties.
- Reading all newspapers
- Studying the web site
- Comparing through other competitive media out lets
- Help the regular staff in working
- After I composed the news
- Then record in my voice for radio
- Reporting on the spot the make the news about issue and composed it.
- After that recorded in my voice and adding clips (actualities) if necessary.
b. New Knowledge Acquired
i) About Radio Recording
· Learn about DHD desk or Broad casting desk.
(Here we can control and recording news, interviews)
· Studio is connected with ISDN line to other studio
· We can interview to 3 peoples at a time in studio.
· MD recording on Adobe Audition.
ii) About Website of BBC URDU.
· For web page story must be 250 words and feature 900 words it is standard size.
· Web site has web casting (videos), photo feature, photo galleries.
c. Experience to Impact Future Career
It was very good experience and it will be helpful for me when I go to work as a practically for job.
The job experience in and of itself was worthwhile, but I also gained a great deal through the friendships I was able to make, especially with my BBC co-workers. They greatly helped my understanding of English and living in media culture. Another wonderful thing about this internship was that it was located in
This internship was an amazing experience, and I would truly recommend it for anyone who has an interest in media, media literacy or meeting a wide variety of amazing people.
Most aspects of the job were very positive, and the only complaint I had when I was there was the fact that the offcie was too under-staffed. While the office was plenty lively and I enjoyed my challenging assignments, sometimes I felt a little overwhelmed, especially since I wasn’t getting paid.
However, the overall experience made all my work worthwhile, and I couldn’t have received better experience, especially as an intern.
Benefits of completing an internship
- witness classroom theories and principles being applied in real world situations.
- learn more about a specific industry/field
- test career choices
- gain real world work experience and develop professional competence
- become more familiar with specific work functions and learn career-related skills
- Develop values and confidence, assertiveness, and decision-making abilities
- Work as part of a team
- Learn and improve specific skills such as communication, problem solving, teamwork, new computer applications, interpersonal skills, networking and presentation skills as well as product, company, and career knowledge
- Increase your marketability
- Gain experience in job-seeking skills such as resume and cover letter preparation and interviewing
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